I’d forgotten that I’d been on Borders’ mailing list, which happened after I agreed to fill in some sort of survey after buying a book in the Kingston branch. I got various mailshots which gave me £5 off books costing more than £25 (useful when buying computer books) and, on one occasion, 50% off (I used that to buy a £40 book on Qt, as I recall). Well, now that the firm are going out of business, I get an invitation to join their “Customer Club”, “just in case their circumstances change”. I have to fill in a survey, and what do I get in return?

A £40 Virgin Wines voucher!

Suffice to say, I won’t be joining. How is a company that’s already in administration have the resources to hand out freebies to “loyal” customers who’d been back a few times because they’d had sweeteners? Don’t they have debts to pay?

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