{"id":1245,"date":"2005-10-12T22:34:50","date_gmt":"2005-10-12T21:34:50","guid":{"rendered":"http:\/\/www.blogistan.co.uk\/ijwp\/mt.php\/2005\/10\/12\/more4s_stupid_promotion"},"modified":"2025-10-11T11:55:38","modified_gmt":"2025-10-11T10:55:38","slug":"more4s_stupid_promotion","status":"publish","type":"post","link":"https:\/\/www.blogistan.co.uk\/blog\/mt.php\/2005\/10\/12\/more4s_stupid_promotion","title":{"rendered":"More4&#8217;s stupid promotion"},"content":{"rendered":"<p>A brand new TV channel appeared this week, called <a href=\"http:\/\/www.channel4.com\/more4\">More4<\/a>, which is being promoted to the over-30s as an &quot;adult entertainment channel&quot;, according to <a href=\"http:\/\/news.bbc.co.uk\/1\/hi\/entertainment\/tv_and_radio\/4325828.stm\">this report<\/a> featuring &quot;the best of documentaries, smart films, quality news and contemporary drama&quot;.  Only, you wouldn&#39;t know that from the promotional material which has appeared everywhere, like the huge billboard poster featuring a whole line of people with a Sikh-looking guy in a standard turban and a short skirt in the middle.  You&#39;d think it meant what &quot;adult&quot; commonly means when applied to entertainment &#8211; a euphemism for pornography.<\/p>\n<p><!--more--><\/p>\n<p>Well, according to a piece by Tim Gardam, principal of St Anne&#39;s College, Oxford and a former programme director at Channel 4, on page 49 of today&#39;s <em>Evening Standard<\/em>, it actually isn&#39;t that at all.  As with Channel 5, it opened with news &#8211; in this case, from the daughter of the late Labour leader John Smith.  Channel 5 actually did run a lot of late-night porn, until 60s entertainer Adam Faith, in his dying breath, <a href=\"http:\/\/www.guardian.co.uk\/leaders\/story\/0,3604,954581,00.html\">called it<\/a> &quot;all shit&quot; and &quot;a waste of space&quot;.<\/p>\n<p>More4&#39;s first proper programme was a drama based on David Blunkett&#39;s love life; tonight, however, they had a 95-minute feature on James Miller, the British cameraman who was killed by an Israeli soldier in 2003.  After this came a Rory Bremner &quot;special&quot; about 40 years of political scandals.  OK, it moved fairly quickly from Profumo to Cecil Parkinson to David Mellor.  But it&#39;s not porn.<\/p>\n<p>But I know from personal contacts within the station that some sort of feature on Muslims is being prepared, and most Muslims will not want to be seen dead on a channel they believe to be a porn channel.  Of course, I can state it clearly here that More4&#39;s not a porn channel, but far more people see More4&#39;s posters than my blog.  Someone really needs a good kick up the backside over these dumb posters &#8211; better still, kick them out of the company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A brand new TV channel appeared this week, called More4, which is being promoted to the over-30s as an &quot;adult entertainment channel&quot;, according to this report featuring &quot;the best of documentaries, smart films, quality&#46;&#46;&#46;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-1245","post","type-post","status-publish","format-standard","hentry","category-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p17bgV-k5","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.blogistan.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blogistan.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blogistan.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blogistan.co.uk\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blogistan.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1245"}],"version-history":[{"count":1,"href":"https:\/\/www.blogistan.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1245\/revisions"}],"predecessor-version":[{"id":42771,"href":"https:\/\/www.blogistan.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1245\/revisions\/42771"}],"wp:attachment":[{"href":"https:\/\/www.blogistan.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blogistan.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blogistan.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}