Advertisers targeting Ramadan

BBC News Video: Advertisers targeting Ramadan

A BBC news report on how Ramadan keeps Muslim families at home together – which often, in practice, means in front of the TV, which advertisers see as a useful source of advertising revenue. Advertisers, particularly on Islamic channels and in Muslim countries, often use emotional and moral themes in their advertisements, such as one shown by the Petronas company. (BBC Video uses Windows Media and Real Media; sadly there's no text version.)